I guess I’m a little later on this than I expected, but if you watched the video I posted earlier this week, here’s the follow-up. As you might have guessed, the “food marketer” in the video was actually an actress, as Upworthy explains. Yet, the tactics she explains are real. I love this campaign, because it so adeptly shows the truth behind the food industry’s attempts to make us feel good about horrendous practices. Bravo to Compassion in World Farming for a job well done!
My sister M shared this great video with me about how food marketers make questionable practices within the food industry look more appealing to the consumer. Enjoy!
Stay tuned for more details tomorrow.