Secrets of Food Marketing, Part II

I guess I’m a little later on this than I expected, but if you watched the video I posted earlier this week, here’s the follow-up. As you might have guessed, the “food marketer” in the video was actually an actress, as Upworthy explains. Yet, the tactics she explains are real. I love this campaign, because it so adeptly shows the truth behind the food industry’s attempts to make us feel good about horrendous practices. Bravo to Compassion in World Farming for a job well done!

Advertisements

Another reason to avoid soda

“Over 79 billion gallons of water are required annually to dilute Coke syrup, and an additional eight trillion gallons are needed for other aspects of production, including the manufacturing of bottles. In 2012, Coke used more water than close to a quarter of the world’s population.

-Beth Macy, The New York Times Sunday Book Review, via Bartow Elmore’s book Citizen Coke

Citizen Coke